Together with the girl community of Suprer-pharm yng we came out with an innovative move first of its kind in the world: a filmed podcast in a webinar style. During the Covid-19 period, when teenagers communicated through Zoom, we felt a real need to create a YouTube format that fits the current reality.
The podcast, that included 6 episodes, dealt with the subject teenagers are mostly interested nowadays: first love, boyfriend-girlfriend, social situation, mental disorders, relationship with the parents, eating disorders, and coming out of the closet.
The podcast was hosted by the talent and actress Kim Or Azulay, who led an intimate and real conversation with content creators and influencers.
This reached to more that 1.5 million views, and was strengthened in all of Super-Pharm yng’s digital platforms: YouTube, Instagram, TikTok and Spotify.