Play Ice- Cream


For the first time in Israel, we launched a new food product starring the biggest youtubers in Israel. Once the ice cream reached the shelves we started a campaign featuring the youtubers who invited their followers to try the product, discover the many of the challenges on the ice cream sticks and film themselves doing the challenges.

That’s not all. Every person that entered 8 codes from the ice cream to the Play websit, got a free ticket to Playcon, the biggest youtube festival in Israel

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