Who said you cannot play with your food? in order to return our favorite cookie to the center of business, we created a YouTube challenge with the starring of Shahar Soykis and Mai Refael. Each one of them holds one side of the cookie, pulls his side and whoever is left with the half cookie without the Oreo cream calls to Oreo-phone to receive a special mission. The results? half million of calls and dozens of videos made by teenagers and uploaded to YouTube where they present their version of the challenge.